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After being evacuated from Cairo to Jerusalem during the Arab Spring, I realized my travel blog was being read by more than my grandpa.

Hooked on storytelling, I studied professional writing and copyediting, freelanced, then climbed aboard a rocket ship.

For four years, I helped steer the Lyft voice through the addition of 1,500+ employees, 300 cities, and countless products.

I then became the first UX writer at InVision, the design platform used by 100% of the Fortune 100 and brands like Mailchimp, Netflix, and Airbnb.

I’m now developing a UX writing practice for The New Yorker at Condé Nast. Still working on winning the cartoon caption contest, though.