After being evacuated from Cairo to Jerusalem during the Arab Spring, I realized my travel blog was being read by more than my grandpa.
Hooked on storytelling, I studied professional writing and copyediting, freelanced, then climbed aboard a rocket ship.
For four years, I helped steer the Lyft voice through the addition of 1,500+ employees, 300 cities, and countless products.
I then became the first UX Writer at InVision, the design platform used by 100% of the Fortune 100 and brands like MailChimp, Netflix, and Airbnb.
I currently lead up writing on the Design team, working on naming features, defining the product voice, and generally figuring out how words can make your experience better.